COncept
We all know that concept is king, but concept is also Caesar, Maharajah, Shogun, Supreme Chancellor and Grand Poobah. Concept is metaphysical, philosophical and ethereal yet it is the sticky stuff that keeps the elements of a design from being little more than a Rorschach inkblot.

COnvey
A great concept is an egg unhatched unless it is conveyed to it’s intended audience. The means, medium or method of delivery of the concept is essential to the entire process. Components such as images and type placed with purpose and intelligence into a composition will be the manifestation of the concept and capture the attention of the viewers.

COmmunicate
The entire purpose behind the conveyance of a concept is to communicate a message, information or ideas. Communication happens at many levels and through many languages; both of which are relative to the audience. At CO3 we use forms of visual communication to convey our client’s message. Without clear communication, a message and easily be lost, or worse, misunderstood.